Seattle-area startup iSpot has acquired DRMetrix, a Southern California-based company that specializes in measuring TV ad performance for direct-to-consumer TV advertisers.
DRMetrix has eight employees joining iSpot, which now has 278 employees in Bellevue, Washington, New York City and Los Angeles, nearly double its headcount at the end of last year.
Earlier this year, iSpot acquired Los Angeles-based Ace Metrix, another television ad measurement company.
Founded in 2013, iSpot now helps more than 450 brands measure television advertising in various display formats in real time. The company raised a round of $ 30 million in 2018 and has raised $ 57 million to date.
iSpot said its revenue growth and retention rates have gone up in the last year. The number of brands that have annualized subscriptions has doubled since 2019.
“iSpot is constantly investing in the development and acquisition of the technologies necessary to accurately measure the television advertising of tomorrow,” said Sean Muller, founder and CEO of iSpot, in a statement. “DRMetrix has developed unique, real-time measurement capabilities around creative versioning and dynamic advertising that will become increasingly important as the television advertising market evolves.”
