Last Crumb, a luxury cookie startup, announced that it raised funds for seed businesses in a round led by angel investors from the consumer packaged goods (CPG) and entertainment businesses.
Limited supply of cookies produces a waiting list
The start-up company said it will use the business funds raised to expand its Los Angeles-based kitchen and hire new talent to meet rapidly increasing demand. Since its inception a few months ago, Last Crumb has succeeded in disrupting the traditional cookie industry through its unique cookie experience inspired by luxurious streetwear and designer goods.
Each cookie is made by hand in the Los Angeles-based startup’s kitchen, using a proprietary dough-making procedure. Each week, Last Crumb releases a limited number of available cookies, using a unique “drop” model based on luxury streetwear.
“Last Crumb offers an unparalleled experience in the cookie category that perfectly blends luxury and indulgence. Thanks to the support of our investors, we are able to focus on expanding our kitchen and growing the team to keep up with the exciting demand we have accumulated thus far. “said Matthew Jung, CEO of Last Crumb.
Angel business investors who participated in the funding round include DJ Zedd, Austin Rosen (the founder of Electric Feel Entertainment), TRUFF Hot Sauce co-founders Nick Ajluni and Nick Guillen, Barry Turner (the founder of Larry & Lenny’s Cookies) and Riverside Ventures. Nik Larsen, Chad Hetherington, Nik Sharma, Room 9 and Michael Silverstein, who will join Last Crumb’s board of members, also participated in the funding round.
Zedd said he wanted to support Last Crumb as soon as he saw “how his team is reimagining how cookies are enjoyed and shared with others.”
The cookie start-up is currently offering its Core Collection, which includes 12 original flavors: Better Than Sex (chocolate chips), 50 Cent (birthday cake), The Madonna (peanut butter), When Life Gives You Lemons (chocolate bar). lemon), The Floor is Lava (chocolate lava) and Macadamnia (salted caramel macadamia).
The James Dean (Oreo shake), What the F * ck Velvet (red velvet), Not Today, Mr. Muffin Man (blueberry muffin), Netflix and Crunch (Cinnamon Toast Crunch), S’mores Sans Campfire (s’mores ) and Donkey Kong (banana cream pie) round out the cookie offering.
Since a limited number of cookies are released on a weekly basis, buyers must add their email to the waitlist managed by the startup. Also, there is no virtual “line” on the waiting list, which means everyone has an equal chance of getting a box, regardless of who checked in first that week.
Each cookie is wrapped in a fancy box and the set is priced at around $ 12 per cookie. While it may seem expensive at first, the box is as much about the experience as it is about the cookies themselves. For example, each box includes an all-flavor guide, which includes the ingredients that go into each cookie, as well as the inspiration behind them.
Summary
Los Angeles-based luxury cookie start-up Last Crumb announced that it has secured seed money for its business to expand its kitchen and hire more staff. The funding round was led by several angel investors from the consumer packaged goods (CPG) and entertainment businesses.
