Bangalore: Edtech startup Camp K12 has raised $12 million as part of its Series A funding round co-led by Matrix Partners India and Elevation Capital.
According to the company, it will use the funds to foray into two new geographies and deepen its reach in existing geographies by introducing the group learning format in class. Proceeds from the current fundraising will also be used to hyperscale its operations and hire leaders across marketing, engineering and product team functions.
The eleven-year-old K12 camp connects students in the 5-18 age group with teachers for live, interactive online courses in categories such as coding and English.
Students have the option to learn one-on-one with private teachers, or in small groups with friends in Camp K12’s gamified online environments.
“We’ve laid the groundwork for a global online school, and we’re ready to scale. My belief is that a lasting institution in a crowded online school marketplace will not be built through sales and marketing excellence alone, but through differentiated customer acquisition, engagement and retention. I believe in the power of community and network effects. We have a bold roadmap for social multiplayer experiences for our kids, in class and out of class,” said Anshul Bhagi, co-founder of Camp K12.
According to the company, Camp K12’s U.S. business has doubled month-over-month, while its Middle East business has tripled over the course of the past three months. In addition, 75% of Camp K12’s enrollments in these geographies come from organic acquisition channels, the company said.
In both international geographies, Camp K12 offers its in-house 3D coding platform called “HatchXR.”
“We are convinced that there is a massive global market for 21st century skills for kids. We believe that success in this global arena will require a different playbook and go-to-market product than we have seen in the past. Camp K12, with its social, multiplayer online learning platform, has stood out since Day 1 as an innovator in this space. We have seen Camp K12 successfully use technology to own the quality and end-to-end experience, and to develop a new pedagogy for online learning,” said Mukul Arora, partner at Elevation Capital.
Camp K12 also forayed into English language learning as its first category beyond coding, with a two-year learning path for each age group.
“Over the past 12 months, Camp K12 has specialized in coding for the K-12 category; now they have expanded even further into English with a differentiated curriculum that allows each child to publish a novel. We are excited about the next stage of growth as we co-invest with Elevation Capital in this round,” said Vikram Vaidyanathan, managing director, Matrix India.
Earlier in April this year, India’s most valuable startup, Byju’s, also announced its one-to-one tutoring platform, Byju’s Future School for international markets. It sought to offer personalized learning in math, science, coding, music and fine arts for students from kindergarten to eighth grade (K-8). Its ‘Future School’ offering is focused on Latin American and Southeast Asian geographies.