Lavca recently published its 2017 Latam Technology Technology Investment Highlights for Telefónica’s accelerator Wayra, which operates in Mexico, Chile, Peru, Argentina, Brazil, Colombia and Venezuela.
One of this year’s big names: Hogaru, a Colombian startup that offers cleaning services for small businesses. Hogaru first received US $ 50K from Wayra in 2014, with another US $ 60K from angel investors, and an initial investment of US $ 300K from Velum Ventures.
Then they got into the Y Combinator, and they reached net profitability in their first month. They have already created more than 500 formal jobs for domestic workers in Colombia, in Bogotá, Medellín and Cali. CEO Matteo Cera wants to create 100,000 jobs as Hogaru seeks to expand beyond Colombia.
In 2017, The Venture City, Y Combinator, Sam Altman, and others invested US $ 810K in Hogaru, betting on the competitive advantage of a business model based in Latin America.