Xavi Hernández and Iker Casillas bet on Kognia, the technology startup for the analysis of tactical performance in football - Start Up Gazzete
Get In Touch
541 Melville Ave, Palo Alto, CA 94301,
Ph: +1.831.705.5448
Work Inquiries
Ph: +1.831.306.6725

Xavi Hernández and Iker Casillas bet on Kognia, the technology startup for the analysis of tactical performance in football


The Kognia Sports Intelligence company has developed artificial intelligence software, unique in the market, which allows us to analyze the game from a tactical point of view in a fully automated way. No other previous method had managed to meet these parameters that avoid manual processing while gaining objectivity when analyzing the game. And all in real time so that the user can make immediate decisions in the middle of the game, beyond speeding up the analysis in the preparation of the games, at halftime or at the end of the game.

Product structuring

The software is structured around three blocks: the automated production of videos of matches and training sessions, the tactical analysis that automatically detects the situations that develop during the match by the teams and, finally, the tool la Manual Tagging tool, which allows video analyst users to generate cuts and additional video clips of specific situations that complement the automatic analysis of the game.

All this is possible thanks to the installation of a revolutionary hardware and software that consists of a set of three cameras that are installed in the stadium and that allow capturing the images of the game, which are treated and converted into data for analysis through advanced computer vision techniques, and by Kognia’s proprietary software algorithms, applying sophisticated machine learning methods.

Product options


The service will be available in SaaS (software as a service) mode from July and the company is already in negotiations with clubs and federations internationally to close agreements that allow it to offer its services for the 2021-22 season. Kognia is made up of a talented team of more than 20 professionals, experts in their different disciplines, combining great knowledge and experience in the areas of football, science and technology.

For Maurici A. López-Felip, CEO of the company “it is an innovative method that comes to revolutionize the world of game analysis by bringing it closer to the technical staff in the most objective and efficient way possible.” For Xavi Hernández, founding investor of the company, and one of the first users of the software, “Kognia provides me and my technical staff with fundamental information that helps me understand what is happening on the pitch and take the best decisions from the bench “.

Top level ambassadors

In addition to Xavi Hernández and Iker Casillas, the company has incorporated as strategic partners a select group of investors, all of them professionals with extensive experience in the football and technology industry, among which Bolt Ventures, a firm of investment with experience in the sports industry in Europe and the United States.


Author avatar
Joshua Smith

Post a comment

Your email address will not be published. Required fields are marked *

Este sitio web utiliza cookies para que usted tenga la mejor experiencia de usuario. Si continúa navegando está dando su consentimiento para la aceptación de las mencionadas cookies y la aceptación de nuestra política de cookies, pinche el enlace para mayor información.plugin cookies

Aviso de cookies