Microsoft, Startup México and SYNNEX join forces to accelerate the digital growth of startups - Start Up Gazzete
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Microsoft, Startup México and SYNNEX join forces to accelerate the digital growth of startups


Mexico City, June 10, 2021 – Under the name Alianza START, Microsoft, Startup México and SYNNEX Westcon have announced an initiative to support the development of digital entrepreneurship in Mexico, providing advisory, incubation, training and empowerment resources to through the accompaniment of experts and the deployment of cloud solutions that help these projects to integrate, position themselves and grow in the market in an agile and competitive way.

The entrepreneurship sector is one of those that has been most seriously affected by the pandemic, to the extent that 72% of startups in the world suffered severe losses in their income [1] only during the first quarter of 2020, reducing to a third part of the average achieved in the same period of the previous year. Despite this scenario, 26% of emerging technology-oriented projects proved to be three times more likely to maintain sustained growth even in critical situations, thus a new boom in micro-businesses focused on digital platforms is expected.

“The ability to innovate is more important today than ever, and the Startups in Mexico and Latin America are the clear representation of the creativity and drive that is needed to get ahead. Today we want to do our bit to take entrepreneurs further, so that they can take advantage of technology to get up and reinvent themselves, we believe that when new ideas are supported we all win, and that is exactly what we want to do: grow together, ” said Mariano Amartino, director of Microsoft for Startups for Microsoft Americas.

Faced with this scenario, these 3 companies created a program to support startups, regardless of the stage in which they are located. They offer an ideal development platform for emerging projects, supporting them in the different phases of their growth to consolidate themselves as the largest companies with the greatest impact on the economy of the future, serving as an engine of economic transformation for Mexico and Latin America, leveraging the advantages of Cloud. Depending on the phase they are in, some of the benefits they can access include:

1. Microsoft Azure credit for up to $ 120,000 over two years.

2.Access to Microsoft platforms for companies:

3.Solution Workplace, to design solutions tailored to each project.
4. Training webinars.

5.Microsoft Learn, training in cutting-edge technologies.
6.Azure Marketplace, catalog of applications solutions and services for virtual environments.
7.Microsoft 365, release of 10 annual licenses of the Power Platform suite (Power BI, Power Apps, Power Automate).
8.GitHub Enterprise, code development platform available for up to 40 users.
9.Visual Studio, 5 licenses valid for the duration of the program.
10.Advice on the Microsoft Azure platform.
11.Management of data and infrastructure migration to cloud environments.
12. 1: 1 sessions and personalized workshops.
13. Co-marketing capital injection.
14.Support in go-to-market strategies.
15.Support for generation of architectures.

“The integration of technological solutions in the processes of creation, development and consolidation of Startups is critical so that they focus on the core of their businesses, avoiding spending time, resources and effort on solutions that already exist, in addition to having the assurance that they work; That is why this alliance seeks to support the startup in a comprehensive way, facilitating entrepreneurship programs and methodologies, accompanied by a portfolio of benefits in technological solutions along with the experience of the three companies in terms of business, which is often what they need. companies to take the step to the next level ”, explains José Manuel Serrano, COO of Start Up México.

The support included in this program has the objective of triggering the take-off of digital enterprises, whether due to migration or birth, helping to build a more solid and resilient business ecosystem in the face of future challenges, putting technological solutions and services in a horizontal within the operation, reducing silos between departments, guaranteeing the availability and reliability of assets and helping startups to have the elasticity they need to adapt business resources as they grow in the market.


Companies that undertake digitization today have been shown to be 26% more profitable than their competitors, a factor that was critical in a context as challenging as COVID-19. Facing a stage of reinvention, emerging businesses require all possible support to ensure their supsurvival at a critical time for its development, even in adverse situations.

“Today the cloud is not an alternative: it is the solution for companies to maintain high levels of competitiveness while promoting collaborative work among all members, regardless of where they are, what device they use and what projects they develop. Flexibility is essential to innovate and advance; in addition to enjoying a permanent program of benefits that allow us to be constantly updated ”, explained Fabián Gómez, Director of the Cloud Unit at SYNNEX Westcon.

Companies interested in being part of the Alianza START program can register here to enter the analysis process to find out what benefits they can access. The registration period is now open and will be available until June 30

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of the smart cloud and smart environment. Its mission is to empower every person and every organization on the planet to achieve more. The company has 34 years in Mexico and is one of the 120 subsidiaries of Microsoft Corp., founded in 1975. In 2020, the company announced an investment in Mexico of 1,100 million dollars, over 5 years to contribute to the development of the country through technology, thus strengthening the different productive sectors and communities of the country.

About Start Up México

Startup México is the leading organization in Mexico in promoting innovation, entrepreneurial culture and economic development both locally and internationally. We support high-impact startups, providing them with physical space, mentors, workshops, funding, and an ecosystem of critical professional services. We also seek to position Mexico as a bridge of innovation and economic engine between Latin America and the more developed markets, allowing entrepreneurial projects in the region to reach financial opportunities in more mature ecosystems, as well as innovation from more developed markets through Mexico for Latin America.

About SYNNEX Westcon Comstor

SYNNEX Westcon-Comstor is the main global wholesaler of business technology, we have the widest portfolio of suppliers and a vision that will shape the future of any business thanks to our solutions in Security, Unified Communications, Networks and Data Center under our Hybrid Multi-Cloud vision.


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Joshua Smith

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