The Valencian brand of dance products DeVallet launched its tips into the stratosphere on May 29, in order to celebrate its anniversary and honor the professional dancer, Ph.D. in quantum physics and astronaut candidate, Merritt Moore, as an example of improvement and inspiration from the young brand to merge dance and science.
On May 29, coinciding with the first anniversary of DeVallet, the first launch of ballet pointe shoes in the world was held. This unique celebration reinforces the values of the Valencian brand, which transforms the tradition of classical dance into innovation and progress, merging new technologies, such as 3D printing, and traditional and local crafts from the Valencian Community, creating customizable products that adapt to the needs and problems of dancers and the world of dance.
The differentiating factors of the DeVallet tips are their internal polymeric structure and their interchangeable webs (insoles), which offer dancers the durability and versatility they need, being able to choose different hardness at all times and on each foot.
The founders of the startup are Silvia García, a dancer who had to abandon her professional career due to an injury and focused on the world of design, and Miguel Moratilla, a doctor in Aeronautical Engineering. Together they decided to solve the problems that dancers face on a daily basis (the lack of comfort, durability and versatility of ballet shoes) with DeVallet, the brand born in the startup incubator Demium and which is currently being supported by Lanzadera, the business accelerator promoted by Juan Roig.
“We found in Merritt Moore the reflection of the values of our brand, and for this reason we wanted to carry out this launch on our first anniversary” declares García.
“I am very grateful to the brand because thanks to its tips I have managed to dance in unimaginable terrain,” says Dr. Moore, who adds “if I manage to go to space I will take them in my luggage to dance on the Moon with them.”
The launch took place in Toboso, Toledo province, with a 3 meter diameter helium balloon that rose to 38,000 meters above sea level, where temperatures are below -45Cº.
“We are very happy with the reception of the launch, which has also allowed us to show that the tips withstand even the most extreme and unimaginable conditions”, concludes Moratilla.