The proptech startup, La Haus, reported that in the middle of its expansion plan it reaches Guadalajara, its second city in Mexico, where
plans to market more than 3,000 homes in its first two years.
The proptech expects to open two more cities by 2021 to complete a total of six and overcome the barrier of 10,000 accumulated transactions by the end of the year.
This expansion occurs after having achieved an investment of US $ 50 million in different investment rounds that have been carried out, as well as having consolidated its presence in Bogotá, Medellín and Mexico City.
“The capitalization of US $ 35 million that we received in January, the second most important for a startup in Colombia, is an important boost for our objective of continuing to democratize access to housing in Latin America. Proof of this is that, only 4 months later, we are entering a market like Guadalajara and we have ambitious projections from day zero, “said Rodrigo Sánchez-Ríos, president and co-founder of La Haus.
It is worth noting that a previous market study concluded that selling an entire real estate project in the Guadalajara Metropolitan Area can take up to 38 months, which speaks of the opportunity for dynamism that this context has and the market opportunity it represents for the technology.