Startups may not spring to mind when speaking about the beautiful country of Croatia. Indeed, the country is most popular as a tourist destination, and given that tourism accounted for about 20% of its GDP in 2018, to an extent, its pre-pandemic focus was mostly on growing its share of the international tourism market.
But Croatia’s entrepreneurs haven’t been quiet: Startups like Infobip and Rimac are significant local hero businesses now, and the region can boast of high-quality talent in the tech, automotive, manufacturing, and agtech spaces. With only two venture capital firms operating in the capital of Zagreb, the startup scene is still young, but the country’s relatively recent EU membership has given it access to a growing set of direct investment instruments.
The current tax framework on capital gains tax (zero if you hold the shares for more than two years) and a new ‘digital nomad’ visa are helping to attract investors and talent to the city, which is also close to some of the best beaches in the world.
Access to fresh, outside capital is always a catalyst for growth, so to get an inside look at Zagreb’s fast-growing startup ecosystem, we spoke with nine local founders, investors and C-level executives.
According to the respondents, Zagreb’s strongest tech areas include HR solutions, automotive, fintech, mobile gaming, IoT, insurtech, and AI. The city’s angel investor scene isn’t very strong yet, but that could be attributed to the ecosystem’s youth.
The city has an excellent work-life balance, and most of the talent wants to stay there. “Now, with the COVID-19 pandemic, it’s easier to land remote jobs and stay in Zagreb, which will positively impact our ecosystem,” one of the investors said.
However, with competition heating up, startups looking for larger, serious investment will probably have to look beyond the country’s borders while trying to retain their engineering talent. Luckily, an increasing number of international investors are looking at Zagreb for their deal flow pipeline.
Some top Croatian startups include: Agrivi, Amodo, Ascalia, Bellabeat, Cognism, Degordian, Dok-Ing, Infobip, Mindsmiths, OptimoRoute, Oradian, Photomath, Repsly, ReversingLabs, ScoreAlarm, Sportening and AdScanner.